If you have a website, and you have been around for a while, you know about SEO. And you probably think of it as a long term strategy to drive traffic to your site. But this doesn't have to be the case. There is no need to optimize your website for a dozen keywords in order to get enough visitors. You can get top rankings quickly for all the keywords you can find.
However, if there is a lot of competition for the keywords you chose, your job is going to be a lot harder. All that means, though, is that you will just need to work a little harder on your SEO techniques with those keywords.
To start out with, you just need to optimize your website for one keyword only. This will most likely be enough if you choose a keyword that gets a lot of traffic. You can find tons of these keywords in many niches that will bring in a lot of traffic. Several free keyword search tools will help you with this. Look for a minimum of 2,000 searches, up to 10,000 searches.
You will need to aim for those keywords. An average conversion ratio for most sites is approximately one sale per three hundred visitors. That is without hiring a copy writer. A decent website in could earn several sales a day if it gets 300 visitors a day.
Remember that you will be stuck with this keyword for a month or two maybe, optimizing your website for it. So it will not be easy then to switch to another keyword, you will have been getting all those backlinks with that keyword in the anchor text, now you have to start from scratch if you pick up a new keyword. I am not saying those backlinks will be useless.
What keyword tools should you use?
This depends on your needs and your budget. If it is difficult to find good keywords in your niche using a free keyword tool, you may want to test drive a paid tool.
However, with a free keyword tool, you should find several good keywords. Some will show you certain keywords that have no competition, which are named "strange keywords". This is a good thing to do, which may take a paid tool to find these keywords and you may find some hidden gems.
So doing keyword research properly is very important. The better keywords, the faster your results! So, get busy now!
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